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35 Ideas to Spark Your Creativity:


There are 3 ways to grow any business. Just 3:


- Get more customers


- Get more from each sale


- Sell to each customer more frequently.


That's it - everything else boils down to some variation of these 3 activities.


Most owners and managers want to grow their business. Most of them concentrate exclusively on getting more new customers.


Odd really.


There is lots of marketing research that is pretty consistent in pointing out that it costs somewhere between six and twelve times as much to get a new customer as it does to sell to an existing customer.


And once you have a customer it is generally pretty straightforward to get them to buy from you more often.


What's that?


Your business is different. You sell a one-off product. There's no way to get customers to buy more often.


Maybe so.


But I don't think so.


Here are 35 ideas for you to stick in your brainstorming pot, stir for a while Jim Brown Jersey , and then see what comes out at the other end.


Customer focus


1. Actively market to your existing customers


2. Listen to your customers - deliver what they want


3. Keep Customers Informed


4. Start A newsletter


5. Superior Customer Service


6. Target Profitable Customers


7. Over deliver On your Promise


8. Priority hot line for most profitable


9. Active Customer Relationship Management


Business Model


10. Target a Specific Niche 11. Look for niches within niches


12. Use Service Contracts


13. Back-End Selling


14. Pre-Sell After First Sale


15. Joint venture marketing


Reward Customers


16. Establish A Frequent Buyers Club And Card


17. Find Out Everything You Can About Customer


18. Competitions


19. Previews


20. New Offers Every Week, Month


21. Personal letters


22. Reminder Schedule


23. Outgoing Calls


24. Private Unveilings


25. Master the Art Of Saying Thank You


26. Sell the Experience As Much As The Product


Promotions


27. Statement Stuffers


28. Bag stuffers


29. Discount vouchers


30. Bring A Friend Free


31. Surprise Offers


32. Appeal to the emotions


33. Make Your Customers Feel Guilty


34. Direct Mail


35. Target advertisements for existing customers


Now I hope you have found something in this list to get your creative juices flowing. But I regularly come across businesses that claim to have one shot products. Most recently I had a high class kitchen design and build company telling me that none of these things applied to them.


They build solid wood kitchen units, equipped them with the best possible kitchen equipment and expected the kitchen to last 20 years or more.


Now I don't know what the figures are like in the rest of the World but in the UK people move home, on average Jarvis Landry Jersey , every 4.7 years. Keep in touch. They just might buy from you again.


And what do you know about your customer. Top of the list is that they want to improve their homes and they will pay good money to get top service. They probably are willing to spend money to improve the rest of their home.


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