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Giving a gift is an art and the only true way to enjoy this art is to make it personal. There are no rules Jordan Reed Jersey , regulations or boundaries; the only real law is that the gift must be able to bring a smile to another’s face. Personalized gifts are the perfect way to spread cheer and warmth this holiday season. Instead of grabbing something from discount stores or online shopping sites, try to buy or create something keeping the other person in mind, his likes dislikes and preferences.


A gift must always be chosen in such a way that its memory lingers on for a lifetime; it does not always have to be a physical object but anything that holds special meaning in the other’s person’s life. Something that celebrates the bonding and relationship that you share with the person. Personalized gifts can be just about anything; it can even be weird and outrageous or simple and sweet. The only thing is that it must match the personality and character of the person to whom it is being given to. So instead of hurrying through the process Josh Norman Jersey , sit down and search your soul to come up with the most amazing gifts for this season.


If you have an idea and do not know how to execute it, then the best way to get this done is to go online. For example; you want to create or make something but need tips on how to do this, then search online for the same. Custom made gifts are a great idea especially for seniors like your parents and grandparents. You can spend some time with your son or daughter and create something handmade for them which will definitely bring tears to their eyes. The sheer fact that you spend some time for them is in itself a big gift.


Even while shopping for personalized gifts look out for something that the person has secretly desired for or wanted for a long time. Keep his or her interests Alex Smith Jersey , passions and hobbies in mind; for example, if the person is an avid golfer, then get something in connection with the sport. Sometimes Trent Williams Jersey , time can be the most valuable gift of all especially if you are staying away from the person. A trip to visit your friend or family can be a memorable gift in itself; you could also arrange for a day out and pamper the person to make him or her feel special.


If you aren’t still sure of what to gift the other person, there are many online sites that offer tips and suggestions for personalized gifts. Going through these is bound to get you thinking and soon you will have the perfect gift in hand. Always remember, a personalized gift is never about how much money you have spent on it but all about how much meaning it holds in the other person’s life. So this holiday season Sean Taylor Jersey , take that extra time to gift your loved ones something to cherish for all their lives.


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The 8020 rule - that 80 percent of your sales come from the top 20 percent of your customers - applies to most businesses. Nurturing that precious 20 percent means focusing your marketing programs on the customers who drive your company's profitability. A laser-like focus on these high-profit buyers also prevents you from expending too much effort on lower profit customers. 


Remember that profitability does not necessarily correlate with the amount of money a customer gives to your business. In many businesses, smaller sales can be highly profitable, while larger sales can cost the company a lot to administer or deliver Adrian Peterson Jersey , and therefore have a smaller profit margin.



4 tips to unearth your most profitable customers 


1) Calculate acquisition costs

To assess customer profitability, you need to determine how much it costs your business to attract each customer. Many small businesses will be able to get away with a cost of sales analysis that is much simpler than what larger companies use. Keep in mind that the cost of sales numbers produced through these calculations are averages, to be used for rough evaluations of your customer base.



To conduct a simple analysis Landon Collins Jersey , first review the effort involved in closing a typical sale. Be sure to include expenses like a salesperson, direct mail, Web site development or other advertising costs. Estimate the total cost of your outreach and divide it by the number of sales you close annually to do a "quick and dirty" analysis.



2) Calculate cost of customer service

It is important to track your customer service expenses to measure how profitable your current customers are. The equation is similar to the cost of sales analysis. Apply costs for service-related items such as order taking personnel Wes Martin Jersey , project manager salaries and delivery of your product or service to each customer. Estimate the average cost of servicing each customer by dividing by the number of customers you serviced during the year. If you need help determining key service expenses in your industry, ask your accountant for industry standards. Keep in mind that the cost of service numbers produced through these calculations are averages, to be used for very rough evaluations of your customer base.

3) Create a high-potential profile

With the two figures